Silky shaving cream that creates a rich, foamy lather that softens the beard hair for an easy shave. Lather helps keep beard hair lifted for a close shave, while protecting the skin from irritation and razor burn, leaving skin feeling smooth and hydrated. Dermatologically tested.

Benefits:

• Lathering formula softens and lifts beard hair for a close, easy shave
• Helps protect skin from irritation and razor burn
• Formulated with ingredients that provide hydration during the shave
• Leaves skin feeling smooth
• Dermatologically tested
• Packaging made from 50% post-consumer recycled materials

How To Use:

• Ideally, shave after showering while the skin is still warm.
• Wet your shaving brush with warm water, and pick up product by dipping the brush in the American Crew Lather Shave Cream.
• Swirl brush vigorously in a shaving bowl to create a rich, thick lather.
• Apply to face in circular motions, utilizing bristles to lift hair away from the skin.
• Use a razor to shave with the grain of the hair. Re-apply the shave cream and shave lightly against the grain.
• Rinse with cool water.