Live in full, glorious color with Joico’s Colorful collection. Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, this brilliant trio helps keep color-treated hair beautifully true-to-hue.

Colorful Anti-Fade Conditioner for color longevity - This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine, while cloaking hair with true and steady protection against the big fade.

Colorful Anti-Fade Shampoot takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

• Color vibrancy lasts up to 8 weeks
• Free of SLS/SLES sulfates
• Provides UV protection for longer-lasting color† • Increases shine, manageability and strength

Includes:

• Colorful Shampoo 10oz
• Colorful Conditioner 8.5oz