PRAVANA is the creative color category innovator with its award-winning VIVIDS collection and has one of the industry’s largest semi-permanent creative color. Chromasilk VIVIDS Direct Dye are the most vibrant, long-lasting colors available anywhere. These semi-permanent colors and are applied directly to clean, dry, pre-lightened hair and is not mixed with any developer.
Benefits:
- The industry’s largest semi-permanent creative color collection.
- Intermixable with any VIVIDS shade for an array of color creations.
